New flexible ad formats in Yandex Direct

New flexible ad formats recently appeared in Yandex.Direct, our PPC advertising platform. These changes mean that click prices will be based on the volume of additional traffic a specific bid will get. This will give advertisers a clear idea of how to get more traffic, instead of focusing on making it into specific entry positions. In this video, you will find out about how Yandex.Direct algorithms select ad layouts for each individual user and impression, taking each user's needs, the given query and competitors' ads into account. ______________________________________________________________________________________ Yandex.Direct offers paid search ads and display banners on desktop and mobile devices. Create ads with our video tutorial and get ready to welcome new customers. Register in Yandex.Direct to expand your audience and find new customers in Russia 👇 https://direct.yandex.com/?utm_source=youtube&utm_medium=cpc&utm_campaign=eng_video Watch our tutorial and get ready to welcome new customers 👇 Online сourses: https://yandex.com/adv/edu/direct-start/?utm_source=youtube&utm_medium=cpc&utm_campaign=eng_video Video tutorial on YouTube: https://www.youtube.com/channel/UCwdO3sXFwivyug74BIPQIVg/playlists/playlists Follow us in social media to keep up with the latest trends and insights into the Russian market and news about Yandex.Direct 👇 Linkedin https://www.linkedin.com/showcase/yandex-ad-tech/?utm_source=youtube&utm_medium=cpc&utm_campaign=eng_video Enjoy the full support of your own personal manager who will see you through the whole process - just click here 👇 https://yandex.com/adv/contact/?utm_source=youtube&utm_medium=cpc&utm_campaign=eng_video Minimum monthly advertising spend of $700 / €700 is required If you have any questions, feel free to contact us via e-mail 👇 eng-ad@yandex-team.ru Share the video: https://www.youtube.com/watch?v=i5VY0o8k6-k More videos on the channel: https://www.youtube.com/c/YandexADV